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This site uptracs.com states the following, "Is a digital metrics platform that measures every response to your digital marketing efforts as well as calculating your offline conversion cost-per-lead." Our analyzers observed that the website stated " That cost-per-lead information is critical in determining your return on investment, as it gives you specifics you can use to adjust your strategies." The Website also stated " Its what puts us ahead of the competition - and it can do the same for you and your bottom line. San Diego, CA 92121." The website's header had call tracking as the most important keyword. It was followed by phone call analytics and digital marketing which isn't as highly ranked as call tracking.